About Us

Shrruti Sachdeva

Natural Elegance, Inherently Modern, Authentically Tailored, this ethos defines the heart of the label Shrruti Sachdeva. Founded in 2022, the brand celebrates India’s rich craft traditions while reimagining them for the modern woman. Each creation is lovingly brought to life by the skilled hands of our karigars and the precision of our masterji, blending heritage with contemporary artistry.

The label is best known for its versatile ensemble sets, crafted in luxurious Chanderi silk and satin, delicately embroidered and often touched with timeless florals. Designed to be styled in multiple ways, every piece reflects a rare balance of grace, fluidity, and individuality, an heirloom that adapts to the wearer, not the other way around.

About the Designer

Self-taught designer Shrruti Sachdeva began her journey as a passion project in 2022, driven by a belief in creating garments that are soulful, versatile, and enduring. Her debut collection, Neimat named after her firstborn daughter, whose name means blessings, bodies the spirit of her label: garments that feel like gifts, cherished across moments and memories. Interestingly, first letters of the ethos also comes out to be Neimat.

For Shrruti, design is not about following trends, but about weaving blessings into fabric, stitching stories into seams, and offering women ensembles that are as personal as they are timeless.

Website lovingly run (and occasionally debugged) by her brother, Shivam Arora; working for free, powered by sibling duty and unlimited food at her house and playtime with her little muses, Nirvair and Neimat.